Sheena started her career at a medical company, Brainlab in 2009 in various positions and worked there for 8 years. She organised all local, regional and global events for the Brainlab Asia Pacific team during her time.
She then moved on to a global connectivity company, Epsilon as an events manager, organizing all of Epsilon’s events globally. She was later promoted to senior events manager. She spent 3 years at Epsilon before deciding to venture out on her own starting Konceptualize.