Marketing Masterclass @ Google

The Brief

Experience

TrafficGuard wanted to plan a Marketing Masterclass with their partner, Google Cloud

Audience

Selected customers, partners and prospects will be invited. Expected turnout of 60 guests

Budget

20k USD

City

Singapore

Event Timing & Duration

230 – 7pm

Event Requirements

Open bar throughout the event (beers, wines & soft drinks)

Canapes during networking session

Organise co-branded swag pack

Work with the PR company on the agenda, synopsis

Speaker and panellists coordination

Work with TrafficGuard on coordinating invite list and providing regular updates on RSVP numbers

Agenda

Welcome drinks, a couple of presentations, a live demo, a panel session followed by networking session

The Event

Event Conceptualization

Workshop was held at Google’s offices in Singapore

Event Venue

Google office, Singapore

Event Turnout

Roughly 60 pax

Food & Beverage Arrangements

Open bar was set up with free flow of beers, wines and soft drinks

Canapes was served during the networking session

Co-branded swag pack was given out

Audio Visual Arrangements

2x huge screen

Speakers

4x wireless microphones

Branding

Registration board & table was set up

Everyone was in TrafficGuard corporate tees

Big Google wall displayed their event visual

Venue Set Up

Venue was set up theatre for 60 pax

Entertainment

Music playlist on Spotify was played during the registration and networking sessions

Logistics

Registration table was set up at the entrance

Interested in planning a workshop?

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